Lifecycle of Beauty Products

Product Life Cycle of Beauty Products:

Deeleep Rout

This process is being created and followed by the author in his own product development process. This is a generic process with a few curated inclusions, e.g., certified COSMOS Natural products with 100 % naturality. This process follows EU as well as FDA guidelines.

1. IDEATION
   Consumer Unmet Need analysis
   Market Research
   Product Benchmarking
   Product Claims (performance, certifications,  ..) Benchmarking
   Product Cost Benchmarking
   
   

2. PRODUCT FORMULATION
   Format
   Texture
   Functional Raw Materials Selection (using all filters,e.g., Naturality Index ISO 16128, COSMOS, China Compliance etc..)
   Active Raw Materials Selection (Comparison of in-vitro and in-vivo performance Concentration- Performance matrix); Filters (e.g., China Compliance)
   Selection of Functional & Active RMs
   
   

3. PRODUCT DEVELOPMENT
   RM Vendor Selection and ordering
   Prototyping at a minimum of 100 g. scale (Feasibility, Texture, Stability, Sensory assessment (early stage)) 

Prototyping at 1 Kg. Scale

Stability analysis
Preservative Efficacy Test
Patch Test
Eye Irritation Test (If relevant)
Special Test (e.g., SPF measurement for a Sun care product)
Preparation of a Manufacturing Formula Record

4. PACKAGING SELECTION (Primary as well as Secondary)

Format (e.g., airless)
Vendor selection

5. PRODUCT PERFORMANCE
   In-vitro measurements
   In-vivo measurements, including Consumer response (Qualitative and quantitative)
   
   

6. PRODUCT MANUFACTURING
   Pilot Test
   Preservative Efficacy Test
   Compatibility Test
   
   

7. ARTWORK
   Regulatory Compliance
   Printing
   
   

8. Production
   Shipment to Warehouse